Jennie Joseph, a British-trained midwife and women’s health advocate, moved to the United States in 1989 and began a journey which has culminated in the formation of an innovative and evidence-based maternal child health care system, The JJWay®. She is the Executive Director of her own non-profit corporation Commonsense Childbirth Inc. which operates two health centers in Orlando, Florida – a freestanding birth center and a safety-net clinic. Due to the poor birth outcomes experienced by low income, uninsured and women of color she has established her clinics specifically to address their needs and address disparities. Her ‘Easy Access’ Prenatal Care Clinics offer quality maternity healthcare for all, in English, Spanish, Portuguese and Haitian Creole, regardless of their choice of delivery site or ability to pay, and have successfully reduced perinatal disparities. The Birth Place birthing center offers natural birth and water birth options for an out-of-hospital birth experience. Jennie’s school, Commonsense Childbirth School of Midwifery, trains and certifies midwives, doulas and perinatal paraprofessionals, emphasizing culturally competent and community focused care